Embroidery or jacquard: the difference
On jacquard, the logo is knitted into the stitch: it is part of the scarf. Embroidery is added on top: the threads form a glossy, raised design and the outlines stay very sharp, even on a small logo. The two are often combined, with the name knitted in and the crest embroidered.
The embroidery option costs £1.05 ex VAT per scarf, on top of the price of the scarf. Tick it in the finishing options of the configurator and the price updates instantly.